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Bedeutung von CSR fr die Arbeitgeberattraktivitt

Bedeutung von CSR fr die Arbeitgeberattraktivitt

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658202965
Condition
New
Product Description

Dieses essential beschreibt, ob und wie verschiedene Aspekte der Corporate Social Responsibility die Arbeitgeberattraktivitt erhhen und fr Rekrutierung und Mitarbeiterbindung genutzt werden knnen. Es werden theoretische und empirische Ergebnisse zu den Prferenzstrukturen von Studierenden und Mitarbeitern aufgezeigt. Im Rahmen von Fallstudien werden Zusammenhnge zwischen Arbeitnehmerprferenzen, CSR-Leistung und CSR-bezogener Kommunikation nher analysiert.

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