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Internationalisierung von Start-ups

Internationalisierung von Start-ups

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658204051
Condition
New
Product Description

Dieses essential beschreibt Strategien und Voraussetzungen fr eine grndliche Vorbereitung und zielgerichtete Umsetzung von Internationalisierungsvorhaben von Start-ups. Es gibt jungen und wachstumsorientierten Unternehmen Tipps fr die Entwicklung einer erfolgreichen Internationalisierungsstrategie. Die wesentlichen Herausforderungen auf dem Weg zum erfolgreichen Auslandsgeschft werden dabei ebenso beleuchtet wie die spezielle Rolle des Grnderteams und die Chancen, die sich aus der Nutzung von Internettechnologien fr Internationalisierungsvorhaben ergeben.

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