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Internationalisierung von Start-ups
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Dieses essential beschreibt Strategien und Voraussetzungen fr eine grndliche Vorbereitung und zielgerichtete Umsetzung von Internationalisierungsvorhaben von Start-ups. Es gibt jungen und wachstumsorientierten Unternehmen Tipps fr die Entwicklung einer erfolgreichen Internationalisierungsstrategie. Die wesentlichen Herausforderungen auf dem Weg zum erfolgreichen Auslandsgeschft werden dabei ebenso beleuchtet wie die spezielle Rolle des Grnderteams und die Chancen, die sich aus der Nutzung von Internettechnologien fr Internationalisierungsvorhaben ergeben.
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