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Springer Nature
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9783658209254
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Reinhard Ematinger und Sandra Schulze untersttzen Sie in diesem essential dabei, mit Struktur und Tempo wieder vom Kunden aus zu denken und Ihre guten Ideen fr Produkte und Dienstleistungen weniger von ihren functions and features und mehr vom potentiellen Kunden aus zu betrachten. Aktuelle Fallbeispiele begleiten Sie durch dieses essential und passende Fragen untersttzen Sie bei Transfer und Umsetzung in die Realitt Ihrer Organisation.

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