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Strategisches Controlling
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Willibald Erk geht in diesem essential alle Verantwortungsbereiche eines Unternehmens systematisch an, um sie zu optimieren bzw. neu auszurichten, mit dem Ziel nachhaltiger Geschftserfolge. Anders als beim herkmmlichen Controlling stehen Lsungen und Handlungen im Vordergrund, nicht die betriebswirtschaftlichen Kennzahlen. Auerdem wird dreifach auf die Menschen fokussiert: als begeisterte Kunden, als motivierte Mitarbeiter und als innovationsoffene Firmeninhaber. Nur deren Zusammenwirken erreicht die erforderlichen Geschftsergebnisse und kann diese dauerhaft sichern.
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