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Attraktivitt und Kompetenz von Models in der Werbung
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Product Details
Dieses essential zeigt, wie sich neben jngeren auch ltere Models gezielt in der Werbung einsetzen lassen und welche Altersgruppe fr welche Produkte und Dienstleistungen geeignet ist. Passen jngere Models generell besser zu Produkten fr jngere Konsumenten und gilt dies im Umkehrschluss auch fr ltere Models? Mchten Jngere und ltere von Personen ihres Alters angesprochen werden oder kommt es auf die Passung zwischen Model und Produkt an? Die Autorin gibt einen berblick ber wissenschaftliche Erkenntnisse und untersucht aus Sicht der Jngeren als auch der lteren bewusste und unbewusste Einstellungen im Zusammenhang mit Altersstereotypen.
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