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Das vorliegende essential enthlt Grundlagen zu Design Thinking und ein Vorgehensmodell. Das Vorgehensmodell wird einmal berblicksartig mit seinen sieben Phasen und deren Zielsetzung, Aktivitten, Input und Ergebnissen erlutert. Im Anschluss werden die Phasen mit Leitfragen und relevanten Techniken detailliert behandelt, um so das Vorgehensmodell fr Design Thinking verstehen und erfolgreich anwenden zu knnen. Dies ermglicht den Leserinnen und Lesern, mittels Design Thinking kundenorientierte Produkte und Dienstleistungen zu gestalten und diese in ein Geschftsmodell zu integrieren.
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