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Nachhaltigkeitskommunikation in der Versicherungswirtschaft
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Dsire Schubert und Elsa Pieper zeigen in diesem essential auf, welchen eigenen Regeln Nachhaltigkeitskommunikation folgen sollte, um Wirksamkeit zu erzielen. Daraus haben die Autorinnen praxisrelevante Aspekte fr die Versicherer bersetzt. Erfolgskriterien sind: Integrierte Kommunikation, Verstndlichkeit, Wesentlichkeit und Glaubwrdigkeit sowie Dialogorientierung. Ausgewhlte Beispiele zeigen, dass es sich lohnt, Nachhaltigkeit von Anfang an strategisch aufzusetzen und diese wirksam, d.h. in der richtigen Art und Weise ber die richtigen Kanle zu kommunizieren und mit relevanten Stakeholdern in den Dialog zu treten.
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