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Einfhrung in die Moderation von Gruppendiskussionen

Einfhrung in die Moderation von Gruppendiskussionen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658223984
Condition
New
Product Description

Die Autoren Thomas Khn und Kay-Volker Koschel geben in diesem Band eine praxisnahe Einfhrung in die Moderation von Gruppendiskussionen in Markt- und Sozialforschung. Aus sozialpsychologischer Perspektive werden inhaltlich zuerst Grundzge der Moderation aufgezeigt und dann die Rolle des Moderators beleuchtet. Vielfltige Impulse regen zur Durchfhrung eigener Moderationen an. Das essential schliet mit Tipps fr die Moderationspraxis fr Anfnger und Fortgeschrittene.

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