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Einfhrung in die Moderation von Gruppendiskussionen
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Die Autoren Thomas Khn und Kay-Volker Koschel geben in diesem Band eine praxisnahe Einfhrung in die Moderation von Gruppendiskussionen in Markt- und Sozialforschung. Aus sozialpsychologischer Perspektive werden inhaltlich zuerst Grundzge der Moderation aufgezeigt und dann die Rolle des Moderators beleuchtet. Vielfltige Impulse regen zur Durchfhrung eigener Moderationen an. Das essential schliet mit Tipps fr die Moderationspraxis fr Anfnger und Fortgeschrittene.
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