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Sprache als Instrument der Change- und Innovationskommunikation
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Dieses essential zeigt, wie Sie mit Sprache Umbrche meistern und neue Ideen entwickeln. Denken ist ein kreativer Umgang mit Bedeutungen. Die Verfahren fr Ideenspielrume: definieren, abstrahieren, metaphorisieren, negieren, rahmen (framing) sowie argumentieren, erzhlen, beschreiben. Die Vorfeldfaktoren: Empathie, informale Kommunikation, Akzeptanz von Ungewissheit und Mehrdeutigkeit, experimentelle Haltung, Perspektivenabgleich, berwindung von Tabus, Mythen und blockierenden inneren Bildern - und eine Sprache, die Gruppen befhigt, von der Zukunft her zu denken.
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