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Das zukunftsfhige Unternehmen

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Springer Nature
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N/A
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GTIN
9783658227982
Condition
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Product Description

Das essentials zeigt den Weg auf, wie Unternehmen sich mit zukunftsfhigen Geschftsmodellen und einer werteorientierten Unternehmenskultur erfolgreich im Markt behaupten knnen. Der Ausgangspunkt hierfr ist die Entwicklung eines Nutzenversprechens, das langfristig trgt. Hierbei spielen die gelebten Unternehmenswerte die zentrale Rolle. Ihre Schpfung ist der zentrale Wertschpfungsprozess zur Absicherung der Unternehmung. In einer Schritt fr Schritt Anleitung wird gezeigt, wie dieser Werteschpfungsprozess so umgesetzt werden kann, dass das Unternehmen auch auf lange Sicht gesehen wettbewerbsfhig bleibt.

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