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Psychologisches Tourismusmarketing

Psychologisches Tourismusmarketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658236809
Condition
New
Product Description

Dieses essential wendet sich den psychologischen Aspekten des Tourismusmarketings zu, da Reiseangebote immateriell sind und bis zum Reiseantritt nur als psychische Vorstellung im Kopf der Kunden bestehen. Wesentliche Marketingprozesse, von der Werbebegegnung bis zur Reiseentscheidung, werden durch zahlreiche psychologische Gegebenheiten beeinflusst. Unter diesem Blickwinkel erfolgen im essential thesenhafte Ausfhrungen zu wesentlichen psychologischen Sachverhalten des Tourismusmarketings. Am Beispiel von Einzelsachverhalten werden markante Schwachstellen aufgezeigt, welche die psychologische Bedeutsamkeit des Marketings unterstreichen. Mit dem essential soll das Handlungsbewusstsein gestrkt werden, Tourismusmarketing zuknftig mit psychologischen Erkenntnissen zu verzahnen.

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