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Digitalisierungsprojekte erfolgreich planen und steuern
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Interne und externe Digitalisierungsprojekte bentigen jeweils eine andere mitarbeiter- und kundenintegrierendere Herangehensweise. Zusammen mit einem Kommunikationsleitfaden wird ein vierphasiger Managementprozess fr diesen speziellen Projekttyp in die Praxis bertragen. Das essential schlgt eine Brcke zwischen den Chancen und Herausforderungen der Digitalisierung, dem Unternehmen sowie Kunden und Mitarbeitern, um Projektakzeptanz zu generieren.
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