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Public Diplomacy
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Diese essential fhrt kompakt in das Konzept der Public Diplomacy ein. Public Diplomacy wird international in Wissenschaft und Praxis umfassend debattiert und praktiziert, in Deutschland findet der Begriff bisher allerdings nur wenig Beachtung. Es erlutert die Hintergrnde, skizziert Akteure, Instrumente und Zielgruppen sowie hnliche Begriffe. Zudem wirft das essential Schlaglichter auf bisherige Forschungslcken und leitet Mglichkeiten fr weitere Forschungen ab, die sowohl fr Wissenschaft und Praxis relevant sind.
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