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Podcasts in der Unternehmenskommunikation
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Dieses Buch gibt einen schnellen berblick ber das Thema Podcast. Wie muss das Thema Podcast strategisch angegangen werden, damit es nachhaltig einen Mehrwert fr ein Unternehmen bietet? Sind Podcasts nur ein Hype oder knnen sie sinnvoller Teil des Kommunikations- und Marketingmixes eines Unternehmens sein? Podcasts sind der aktuelle Trend in der Kommunikation und im Marketing. Tglich kommen unzhlige neue Formate auf den Markt. Die hohe Smartphonedichte, ein verndertes Mediennutzungsverhalten, bessere mobile Datenverfgbarkeit und groe Player wie Audible und Spotify haben geholfen, das klassische Hrspiel in moderner Form aus der Versenkung zu holen. Dieses essential hilft dabei, strategisch eigene Podcastmanahmen fr das Unternehmen zu entwickeln.
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