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Neue Perspektiven fr das B2B-Marketing
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Marketing und Vertrieb sind entscheidende Faktoren einer erfolgreich operierenden Unternehmenseinheit wenn auch das Branding, also eine solide Marke, in vielen Fllen die Initialzndung fr sptere Auftrge sein kann. Dirk Lippold zeigt in diesem essential auf, wie das Marketing mit seiner Denkhaltung dem Unternehmen und sich selber nicht nur helfen, sondern auch entscheidende Impulse verleihen kann. Rckenwind und eine frische Perspektive gibt dabei die Anwendung der Marketing-Gleichung als zukunftsweisendes Denk- und Handlungskonzept im B2B-Sektor.
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