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Einfhrung in den Kulturtourismus
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Andrea Hausmann behandelt kompakt, fundiert und praxisnah die im Kulturtourismus wichtigsten Begriffe, Merkmale, Akteure und Entwicklungen. Dabei beleuchtet sie zum einen die wichtigsten Leistungstrger auf der Angebotsseite und arbeitet ihre jeweiligen Besonderheiten bzw. spezifischen Interessen heraus. Zum anderen stellt die Autorin mgliche Typologien der kulturtouristischen Nachfrage vor und erlutert die Bedeutung der Customer Journey als Instrument zur Verbesserung des Qualittserlebnisses im Kulturtourismus. Die Autorin: Prof. Dr. Andrea Hausmann ist Professorin am Institut fr Kulturmanagement der Pdagogischen Hochschule Ludwigsburg und bert Kulturbetriebe in den Themen Tourismus, Marketing und Personal.
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