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Dieses essential beinhaltet in kurzer und knapper Form die wesentlichen Hilfen und Hintergrnde, die Sie dazu bentigen, ein kundenorientiertes und berzeugendes Angebot zu gestalten und zu verfassen. Sie lernen, wie Sie Angebote so gut strukturieren, so plakativ umsetzen und so verstndlich formulieren, dass Entscheider schon beim Querlesen den individuellen Mehrwert der angebotenen Lsung begreifen. Die Inhalte basieren auf mehr als zehn Jahren operativem Angebotsmanagement, ber 1.000 analysierten Angeboten und detaillierten Kenntnissen zu den Angebots-Best Practices in den USA, in Europa und Deutschland.
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