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Corporate Influencer

Corporate Influencer

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658278694
Condition
New
Product Description

Martin Sturmer zeigt in diesem essential, dass Mitarbeiter die besten Markenbotschafter sind im Unterschied zu externen Influencern berzeugen Kommunikatoren aus dem eigenen Unternehmen (Corporate Influencer) durch Authentizitt, Engagement und Fachwissen. Corporate Influencer haben ein enormes Potenzial: Sie strken die Markenbekanntheit und steigern die Interaktionsraten mit Kunden und Interessenten. Auerdem verbessern sie die Mitarbeiterbindung und untersttzen den Aufbau einer starken Arbeitgebermarke. Der Autor vermittelt die wichtigsten Methoden und Instrumente fr Unternehmen, die selbst ein erfolgreiches Corporate-Influencer-Programm ins Leben rufen wollen.

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