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Spin-off als Organisationskonzept

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Springer Nature
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N/A
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GTIN
9783658285234
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New
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Die Autoren beschreiben mgliche Typen und Modelle von Spin-offs, einen idealtypischen Spin-off-Prozess mit Phasen und Meilensteinen, eine Zusammenstellung von Herausforderungen und Hindernissen sowie zwei Fallstudien, um den Spin-off-Prozess anhand konkreter Beispiele erlebbar zu machen. Die Handreichung gibt einen ersten berblick ber den Einsatz von Spin-offs als Organisations- sowie Strukturkonzept zur Geschftsmodellinnovation sowie zur Gestaltung der Spin-off-Grndung. Das essential enthlt neben den beiden Fallstudien zusammenfassende Checklisten am Ende der Kapitel. Die Autoren: Prof. Dr. Uwe Eisenbeis ist Wirtschaftswissenschaftler und hat die Professur fr Medienmanagement und konomie an Hochschule der Medien in Stuttgart inne. Seine Co-Autorinnen und -Autoren sind Absolventinnen und Absolventen des Studiengangs Medienwirtschaft an der Hochschule der Medien.

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