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Direktmarketing mit digitalen Medien
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Dieses essential zeigt praxisnah, wie sich Direktmarketing durch digitale Medien schnell und erfolgreich umsetzen lsst. Die E-Mail ist als Klassiker immer noch sehr relevant, mal fr gezielte Nachrichten mit geplanten Ansprache-Sequenzen, mal als Newsletter an ausgewhlte Kundengruppen. Auch die sozialen Netzwerke sind ideale Dialogmarketing-Instrumente, die erfolgreiche Unternehmen heute nutzen. Das essential stellt die wichtigsten Grundstze zusammen und versorgt Sie mit vielen Tipps und Tricks, wie Direkt- und Dialogmarketing besser und erfolgreicher wird.
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