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Disruption in der Event- und Messebranche
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Dieses essential beschreibt, inwieweit Digitalisierungsprozesse sowie disruptive Technologien in der Event- und Messebranche bereits angestoen und umgesetzt werden und beantwortet die folgenden Fragen: Wie reagieren Event- und Messeteilnehmer und teilnehmerinnen auf den Einsatz der neuen Technologien? Welche Rolle spielen digitale Tools im Hinblick auf Kaufentscheidungen und mit welchen neuen Anforderungen mssen sich Mitarbeiter und Mitarbeiterinnen aufgrund stetiger Anpassungen an vernderte Arbeitsweisen auseinandersetzen?.
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