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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658300616
Condition
New
Product Description

Kommunikationsverantwortliche haben es mit einer Vielzahl an Themen zu tun und oft ihre liebe Mh, diese abzuarbeiten. Was dabei nicht selten auf der Strecke bleibt, sind Gesamttenor und der rote Faden. Im besten Fall kommunizieren sie mit unterschiedlichen Medien an die jeweiligen Zielgruppen. Oft geschieht das aber ziemlich beliebig und nicht strategisch geplant. Die Lektre vieler Bcher zum Thema und verschiedene Anstze, die mangels Praxistauglichkeit scheiterten, fhrten zur vorliegenden Systematik. Sie zeigt einen mglichen Weg und eignet sich sowohl zur strategischen, als auch zur schnellen operativen Planung einzelner Themen.

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