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Employer Branding mit Archetypen
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Persnlichkeitstests sind im Kontext der Personaldiagnostik und -entwicklung gut erforscht und in der Praxis eingesetzt, jedoch beschftigen sich bisher wenige Autoren mit dem konkreten Einsatz von Persnlichkeitstests fr ein zielgerichtetes Employer Branding. In diesem essential finden Sie einen neu entwickelten archetypischen Persnlichkeitstest, mit dem potenzielle Mitarbeiter auf Markenkonformitt und bestehende Mitarbeiter auf Markenbotschaftereignung getestet werden knnen.
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