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Digitales Bewegtbild im Media-Mix

Digitales Bewegtbild im Media-Mix

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658319632
Condition
New
Product Description

Das Essential ist ein kompakter Leitfaden, der die erfolgsentscheidenden Aspekte der Mediaplanung von Online-Video-Formaten beschreibt. Schritt fr Schritt soll die Bewegtbildplanung im Rahmen der kommunikativen Zielsetzung transparent gemacht werden, um so eine bessere Einschtzung in Bezug auf Wirkung, Aussteuerung, Zielgruppenerreichung und einen optimalen Einsatz im Media-Mix zu erhalten.

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