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Digitales Bewegtbild im Media-Mix
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Das Essential ist ein kompakter Leitfaden, der die erfolgsentscheidenden Aspekte der Mediaplanung von Online-Video-Formaten beschreibt. Schritt fr Schritt soll die Bewegtbildplanung im Rahmen der kommunikativen Zielsetzung transparent gemacht werden, um so eine bessere Einschtzung in Bezug auf Wirkung, Aussteuerung, Zielgruppenerreichung und einen optimalen Einsatz im Media-Mix zu erhalten.
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