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Das essential zeigt, wie digitale Innovationen, Customer Centricity, Skaleneffekte und Data Driven Marketing zu nachhaltigen Kundenbeziehungen und Wettbewerbsvorteilen im E-Commerce fhren. Dazu werden die vier Schlsselfaktoren im E-Commerce umfassend dargestellt. Leser und Leserinnen erhalten grundlegende Impulse fr die Neuausrichtung von Geschftsmodellen, zur Gestaltung von Wachstumsprozessen und zur Erzielung nachhaltiger Ertrge. Das essential geht dabei ber die bliche Auflistung von operativen To-dos hinaus und zeigt Faktoren auf, die digitalen Technologien und E-Commerce zu disruptiver Wirkung verhelfen.
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