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E-Commerce Trends in China

E-Commerce Trends in China

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658333447
Condition
New
Product Description

E-Commerce hat einen langen Weg zurckgelegt von Katalogen mit Bestellung per Fax hin zur Ein-Klick-Bestellung mit Lieferung am selben Tag. In China machen mobiles Konsumverhalten, der Wunsch nach Unterhaltung und eine omniprsente Infrastruktur fr mobiles Bezahlen den lokalen Einzelhandelsmarkt aus. Auch die Verknpfung von Online und Offline gehrt zum Alltag dazu und Social Commerce und Livestreaming sind heute die beste digitale Nachahmung des klassischen Stadtbummels. Und dabei sehr populr.

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