Copied eSport-Sponsoring
eSport-Sponsoring
eSport elektrisiert Zuschauer und Sponsoren weltweit und ist lngst Bestandteil der Aufmerksamkeitskonomie. Dieses essential befasst sich mit der Faszination des elektronischen Sports und der Frage, inwiefern eSport-Sponsoring neue Potentiale im Sportsponsoring bietet.
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