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eSport-Sponsoring

eSport-Sponsoring

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658337469
Condition
New
Product Description

eSport elektrisiert Zuschauer und Sponsoren weltweit und ist lngst Bestandteil der Aufmerksamkeitskonomie. Dieses essential befasst sich mit der Faszination des elektronischen Sports und der Frage, inwiefern eSport-Sponsoring neue Potentiale im Sportsponsoring bietet.

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