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Guanxi im chinesischen Geschftsleben

Guanxi im chinesischen Geschftsleben

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658337803
Condition
New
Product Description

Chinesische Geschftspraktiken drehen sich um spezielle, persnliche Beziehungen, genannt Guanxi. In diesem essential wird die Frage beantwortet, was Guanxi ist, aus welchen Bausteinen das Phnomen besteht und welche Vorteile, aber auch Kosten damit verbunden sein knnen. Es wird diskutiert, ob Guanxi mit Korruption gleichzusetzen ist und ob Guanxi wirklich kulturell einzigartig ist. Da China seine globale Prsenz weiter ausbaut, zunehmend zum geografischen Mittelpunkt der Weltwirtschaft wird und anders als frher vermutet im Zuge seiner Modernisierung nicht automatisch westliche Geschftspraktiken bernimmt, ist es gerade fr Deutschland als Chinas engem Partner in einer sich rasch wandelnden Welt wichtig, sich differenziert mit dem Phnomen Guanxi im Geschftsleben auseinanderzusetzen.

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