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Die disruptive Innovation durch Streamingdienste
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Spotify und Netflix revolutionieren den Markt fr Unterhaltungsmedien. In diesem Buch lernen Sie das Erfolgskonzept der Streaming-Dienste Spotify und Netflix kennen. Mit disruptiven Innovationen gewinnen die beiden Unternehmen groe Marktanteile. Doch was sind die wirklichen Strken der Anbieter? Und weisen deren Konzepte auch Schwchen auf? Die Untersuchung von Spotify und Netflix mit Hilfe der SWOT-Analyse zeigt, wie die beiden Unternehmen auf Chancen und Risiken des Marktes reagieren, ihre eigenen Strken konsequent vorantreiben und die Schwchen der Geschftsmodelle reduzieren, so dass die beiden Streaming-Dienste als Gewinner aus der Covid 19-Pandemie hervorgehen.
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