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Einflussfaktoren auf die Akzeptanz von Robo Advisors

Einflussfaktoren auf die Akzeptanz von Robo Advisors

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658345754
Condition
New
Product Description

In diesem essential werden die Faktoren untersucht, die die Nutzungsabsicht eines Robo Advisors beeinflussen. Hierbei werden zunchst die Digitalisierung in der Finanzindustrie sowie die Entstehung und Funktionsweise von Robo Advisorn thematisiert. Anschlieend werden mithilfe einer auf dem Technologieakzeptanzmodell beruhenden empirischen Untersuchung die Akzeptanz von Robo Advisory gemessen und auf dieser Basis Handlungsempfehlungen formuliert.

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