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Assets-as-Service
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Das Buch beschreibt pragmatisch und leicht verstndlich das bewhrte Assets-as-Service (AAS)-Prozessmodell des Autors. Das Modell besteht aus vier Schritten, die Unternehmen ohne groe Investitionen und Risiken umsetzen knnen, um in kurzer Zeit in der Netflix-Economy profitabel zu werden und damit nachhaltige Wettbewerbsvorteile zu sichern. Darber hinaus wird das AAS-Self-Assessment-Tool erlutert, mit dem Manager sofort die eigene Organisation hinsichtlich ihrer Readiness in Bezug auf AAS und die Abo-konomie bewerten knnen, um zu wissen, wo sie mit welchen Manahmen gezielt und effektiv in der Abo-Wirtschaft ansetzen mssen.
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