Copied Marktsegmentierung fr Industriegtermrkte
Marktsegmentierung fr Industriegtermrkte
Dieses essential beschreibt das Vorgehen der Segmentierung von Industriegtermrkten. B2B-Unternehmen weisen besondere Eigenschaften im Kaufverhalten auf, denn an der Kaufentscheidung sind mehrere Personen und Gremien beteiligt. Dies fhrt zu spezifischen Anforderungen fr die Marktsegmentierung. In diesem Buch erfahren Sie, nach welchen Kriterien Industriegtermrkte segmentiert werden knnen und welche Methoden und Tools fr die Bewertung und die Bearbeitung ausgewhlter Segmente zur Anwendung kommen.
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