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Dieses essential ist eine einzigartige Zusammenstellung von Highlights der Online-Artikel aus dem Fachgebiet Marketing + Vertrieb im Wissensportal Springer Professional. Die Journalisten der Springer Professional-Redaktion berichten darin ber wichtige Entwicklungen der Branchen und greifen dabei insbesondere die Einflsse der Megatrends Digitalisierung und Nachhaltigkeit auf.
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