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Customer Centricity in der Neuproduktentwicklung

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Springer Nature
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9783662664650
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Der Innovationsdruck auf Unternehmen steigt. Die Marktbedingungen werden volatiler. Die Zahl der Mitbewerber:innen steigt. Neue Geschftsmodelle wirbeln alte Strukturen durcheinander. Und Kund:innen sind immer besser informiert und digital vernetzt. Nur Angebote, die verstndliche und glaubwrdige Lsungen fr die eigenen Pain Points liefern, knnen sich durchsetzen.

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