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Krisengerechtes Employer Branding
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Employer Branding wird betrieben, um sowohl von potenziellen als auch bereits beschftigten Arbeitnehmern als attraktiver und glaubwrdiger Arbeitgeber wahrgenommen zu werden. Gerade im immer heftigeren War for Talents knnen sich Organisationen dadurch einen bedeutenden Wettbewerbsvorteil verschaffen. Aber wie sieht es in Krisenzeiten aus? Dieses essential vermittelt anhand einer eigens durchgefhrten qualitativen Studie, welche Auswirkungen die Corona-Pandemie auf ein krisengerechtes Employer Branding hat und wie die betroffenen Organisationen mit den bestehenden Herausforderungen professionell umgehen knnen.
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