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Product-Market-Fit
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Dieses essential gibt eine kompakte Einfhrung in das Konzept des Product-Market-Fit und dessen Bedeutung fr Start-ups und Investoren. Das Erreichen des Product-Market-Fit gilt als der wichtigste Meilenstein fr junge Unternehmen in deren frhen Unternehmens- und Finanzierungsphase. Das Konzept hilft Grndern, ihr Geschftsmodell zu validieren und zu erkennen, ob ihr Produkt die Bedrfnisse des gewhlten Marktes erfllt. Der Autor stellt verschiedene Anstze zur Messbarkeit des Product-Market-Fit vor und fasst deren Strken und Schwchen zusammen. Das Buch gibt hilfreiche Tipps und eine Schritt-fr-Schritt-Anleitung, wie der Product-Market-Fit systematisch erreicht werden kann; es werden verschiedene Methoden und konkrete Praxisbeispiele vorgestellt.
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