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Erfolgsfaktoren von Plattform-Geschftsmodellen
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Buy Erfolgsfaktoren von Plattform-Geschftsmodellen for $16.20 at @ Link.springer.com when you apply the 10% OFF coupon at checkout.
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Product Details
Dieses essential betrachtet die Erfolgsfaktoren von Plattform-Geschftsmodellen am Beispiel der international erfolgreichen Livestreaming-Plattform Twitch. Die Funktionsweise des Geschftsmodells wird dabei mit Hilfe einer Adaption des Business Model Canvas fr zweiseitige Plattformen untersucht. Das Vorgehen fr die Analyse lsst sich im Sinne eines Werkzeugkastens auf andere Unternehmen bertragen. Das Verstndnis fr die im Buch beschriebenen Erfolgsfaktoren von Twitch kann eigene Geschftsmodelle inspirieren.
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