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Guerilla Innovationsmanagement

Guerilla Innovationsmanagement

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658417345
Condition
New
Product Description

Die meisten Innovationsprojekte in Unternehmen scheitern nicht am Mangel an Ideen, Kreativitt oder am Umsetzungswillen, sondern an vielen kleinen Hrden, die die Projekte massiv entschleunigen. So verlieren Initiativen an der Dynamik, die dafr sorgt, dass sich zgig Erfolge einstellen. Ein Bereich, in dem unkonventionell, agil und schnell Ergebnisse erzielt werden, ist das Guerilla Marketing. Was knnen Innovations-, Forschungs- und Projektleiter aus dem Methodenbaukasten lernen? Wie knnen konkrete Taktiken aus dem Marketing auch Innovationsprojekten zu mehr Viralitt und Schwung verhelfen, um die Eigendynamik der Initiativen unbremsbar zu machen? Das erfahren Sie in diesem essential.

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