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Impulse fr das Marketing im New Normal

Impulse fr das Marketing im New Normal

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658421212
Condition
New
Product Description

Dieses essential gibt einen kompakten berblick darber, was Marketingorganisationen im New Normal beachten mssen. Denn unzhlige neue Anforderungen innerhalb der VUCA-Welt haben die Gesetzmigkeiten des wirtschaftlichen Miteinanders zwischen Unternehmen und ihren Kunden mageblich verndert und die Coronakrise ist hier als beispiellose Entwicklung zu sehen. Dies lsst Unternehmen mit vielen Aufgaben zurck, vor allem mssen die Komponenten Markt- und Kundenorientierung im Rahmen der Marketingstrategie neu gedacht und zeitgeme strategische Leitplanken zwecks Kundenbindung entwickelt werden. In Zeiten des Wandels und der Krisen bedarf es nun neuer Sichtweisen fr die Aufgaben von Morgen, um die eigene Marketingstrategie in einer zunehmend komplexer werdenden Welt noch krisenfester zu gestalten.

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