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Augmented Reality im Marketing

Augmented Reality im Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658421762
Condition
New
Product Description

Die Einsatzmglichkeiten von Augmented Reality der Erweiterung der Realitt durch digitale Elemente im E-Commerce sind vielfltig,. Der Verlauf der Customer Journey bietet eine sinnvolle Struktur, um eine systematische Einordnung verschiedener Augmented-Reality-Anwendungen aufzuzeigen. So wird anhand von zahlreichen Beispielen deutlich, dass die Mglichkeiten dieser Technologie noch bei Weitem nicht ausgeschpft sind und fr zahlreiche Unternehmen groes Potenzial bergen.

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