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Start-up-Kooperationen
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Dieses essential stellt Methoden und Werkzeuge fr ein aktives Kooperationsmanagement mit dem Ziel einer erfolgreichen Zusammenarbeit zwischen Start-ups und etablierten Unternehmen vor. Dazu gehren auch das Verstndnis der Motive der Partnerunternehmen, Vertrauensentwicklung in die Beziehung und die Bewertung der Risikobereitschaft. Start-ups knnen von der Erfahrung, dem Know-how und den Ressourcen der etablierten Unternehmen profitieren, whrend diese wiederum von der Agilitt und Innovation der Start-ups lernen knnen. Wichtig dabei: Beide Kooperationspartner mssen komplementre Fhigkeiten und Ressourcen und damit die Strken in die Zusammenarbeit einbringen und Schwchen auf beiden Seiten ausgleichen knnen.
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