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Basiswissen und Anwendungsbeispiele zum Psychologischen Tourismusmarketing

Basiswissen und Anwendungsbeispiele zum Psychologischen Tourismusmarketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658439804
Condition
New
Product Description

Whrend das gegenwrtige Tourismusmarketing primr auf die Sichtbarmachung der Reiseangebote und touristischen Leistungen ausgerichtet ist, richtet sich der Schwerpunkt beim Psychologischen Tourismusmarketing auf den Informationsverarbeitungsprozess. Neben einer strkeren Aufmerksamkeitslenkung besteht das primre Ziel darin, eine tiefere kognitive Informationsverarbeitung zu bewirken, damit eine nachhaltige Verankerung der dargebotenen Werbe- und Wissensinhalte im Gedchtnis erfolgt. Hierzu werden neue Strategien und Kundenanspracheformen beschrieben und erlutert.

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