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Wachstum durch den Einsatz von Generativer KI

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658440411
Condition
New
Product Description

Dieses Buch bietet einen fundierten Einblick in die Relevanz von Generativer Knstlicher Intelligenz (KI) im Marketing. Neben einer kompakten Darstellung der Funktionsweise und Grenzen von Generativer KI wird ein umfassender berblick ber KI-basierte Medienformate gegeben. Anhand von Praxisbeispielen und konkreten Auswahlkriterien erfahren Sie, wie Sie geeignete Anwendungsflle fr Generative KI identifizieren und in Ihre Marketingstrategie integrieren knnen.

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