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Generative KI als neues Teammitglied im Marketing
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Generative Knstliche Intelligenz bringt die digitale Transformation im Marketing auf eine neue Ebene und stellt Marketingverantwortliche vor unbekannte Herausforderungen. Erfahren Sie, wie sich die Rolle von Marketingmanager:innen in Zeiten von Generativer KI verndert und welche neuen Kompetenzen gefragt sind. Darber hinaus gibt das Buch einen berblick ber die Auswirkungen von Generativer KI auf Marketingorganisationen und einen konkreten Leitfaden zu den Handlungsfeldern.
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