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Auswirkungen der Cookieless Future auf Onlinevideovermarkter

Auswirkungen der Cookieless Future auf Onlinevideovermarkter

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Springer Nature
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N/A
Part Number
0
GTIN
9783658445867
Condition
New
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Drittanbietercookies ermglichen Vermarktern eine fundierte Kampagnenanalyse und Zielgruppenbestimmung. Welche Auswirkungen hat der Wegfall von Cookies auf sie? Das essential beschreibt zunchst Cookies und deren aktuelle Einsatzfelder. Auf Basis von Experteninterviews mit Branchenkennern folgt dann ein Ausblick, welche Chancen und Risiken mit dem Wegfall der Cookies fr die Vermarkterbranche und Endverbraucher einhergehen und welche Alternativen zu Drittanbietercookies existieren.

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