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Greenwashing
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Product Details
"Tue Gutes und sprich darber" aber wie funktioniert das glaubwrdig? Das essential beleuchtet verschiedene Facetten des Greenwashings, bei denen Aktivitten irrefhrend ein hheres Ma an Engagement suggerieren, als tatschlich vorhanden ist. Ausgehend von der Analyse der Dilemmata der Nachhaltigkeitskommunikation werden Instrumente und Anstze aufgezeigt, wie diese praxistauglich berwunden werden knnen. Fr Organisationen wird ein Selbstevaluationstool aufgezeigt, auf Basis dessen die richtigen Hebel zur Vermeidung und Schadensprvention von Greenwashing angewandt werden knnen.
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