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Interne Kommunikation als Treiber in neuen Arbeitswelten

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Springer Nature
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GTIN
9783658451530
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Product Description

Dieses essential gibt einen kompakten berblick zu den aktuellen Herausforderungen der Internen Kommunikation und zu ihren Hebeln als Spiegelbild des unternehmerischen Wandels. Denn ihr Wirkungsraum ist mchtig: von Digitalisierungsstrategien und Reaktionen auf globale Krisen, ber New-Work-Anstze, modernes Leadership bis hin zur Vermittlung von Unternehmenswerten und Nachhaltigkeitszielen all dies muss in der Internen Kommunikation ein Fundament haben, um auch nach auen glaubwrdig zu sein. Neue Strategien und Ziele der Internen Kommunikation mit zugehrigen Manahmen und Medien sind unabdingbar. Kristin Engelhardt zeigt in diesem Werk einfhrend auf, wie diese aussehen knnen und gibt zahlreiche Beispiele sowie Tipps zur vertiefenden Beschftigung.

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